One of the great trends in the new millennium is the meshing of creative joy and bold-faced consumerism. It used to be a church/state thing, when deconstructionism ruled consumer messaging and Gen X-ers cultivated disdain for Microsoft and corporate anything. Today we don't need to distinguish between corporate and fun, but rather between not-fun and fun, and corporate can land in either category. Consumerism, creativity, joy and work are all part of the same mix. It's a new corporate generation and it's the most hopeful part of our economy right now.
